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Fabio Farias.

This is my personal brand, a Brazilian graphic designer based in London. As a beginner in the field, I’m focused on building strong, thoughtful visuals with purpose. I try to blend creativity with clarity, shaped by both cultural roots and new perspectives. I’m currently exploring identity design, always aiming to communicate ideas in simple, engaging, and meaningful ways.

The fabiofarias symbol is a refined typographic composition, rich in meaning. It seamlessly merges the letter “f” from the surname with the final “o” in “fabio” and the dot of the “i”, creating a fluid, continuous form that feels both intentional and deeply personal. The lower curve of the “f” connects elegantly with the “o”, while the dot is thoughtfully placed to maintain visual balance and rhythm. This organic gesture evokes the feeling of a handwritten signature, conveying authenticity and authorship. With its elegant slant and dynamic stroke contrast, the calligraphic style brings sophistication, emotional resonance, and an artistic quality that reflects the identity of a designer with a strong, visionary voice.

The application of fabiofarias’ visual identity demonstrates consistency and sophistication across a range of formats, reinforcing a distinctive and authorial visual language. The isolated symbol, a fusion of the “f”, the “o”, and the dot of the “i”, features prominently on key brand materials such as letterheads, business cards, and envelopes, maintaining legibility and impact even at smaller scales. The lilac, white, and black colour palette creates an elegant contrast that conveys creativity with professionalism, positioning Fabio as a contemporary designer with a keen eye for detail.
The pattern created from the symbol functions as a graphic texture in internal applications, such as envelope linings, as well as an ambient or product element, such as stickers and wallpaper. Its regular repetition and visual rhythm communicate order, while the calligraphic nature of the symbol retains expressive character. The use of the symbol in urban posters highlights the brand’s potential for impactful communication and street-level presence, suggesting a designer who understands both conceptual design and visual culture.

The colour palette of the fabiofarias visual identity is primarily composed of lilac, white, and black, striking a balance between softness and sophistication. Lilac takes centre stage, conveying creativity, sensitivity, and a modern approach to design, while white brings clarity and lightness, reinforcing the minimalist elegance of the brand. Black, in turn, provides a solid foundation, enhancing contrast, legibility, and professionalism. This colour combination not only sets the brand apart visually but also reflects the designer’s personality, intuitive, precise, and visually refined.

CONTACT.

For any inquiries please get in touch

hello@fabiofarias.uk

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