Organnic.
Organnic emerged as one of the first CBD brands in Brazil, setting itself apart in a market largely driven by artisanal products. With a focus on quality, innovation, and wellbeing, it quickly gained trust and recognition. This strong positioning attracted the interest of larger players, leading to its acquisition by a major group a few years after its launch.
Organnic’s identity strikes a balance between sophistication and nature. The leaf-shaped butterfly symbol embodies lightness, transformation, and wellbeing. The contrast of bold black with vibrant green conveys both credibility and natural essence. This visual language clearly reflects the brand’s pioneering role in Brazil’s CBD market, signalling trust, innovation, and a holistic approach to health and care.
Organnic’s “O” symbol was designed as a strong, continuous form, evoking stability, trust, and the natural cycle. Its bold black circle contrasts with the organic lightness of the leaves, creating a visual dialogue between science and nature. This composition reinforces the brand’s commitment to balance, innovation, and wellbeing within an emerging and forward-thinking market.
Organnic’s packaging was designed to combine clarity, functionality, and product differentiation. The clean layout and modern typography convey trust and precision, while the coloured borders serve as a visual code for quickly identifying CBD concentrations, green for 6%, yellow for 15%, blue for 30%.
The packaging for Organnic’s cannabidiol-based cream was designed to convey purity, effectiveness, and trust. The white jar reinforces a sense of cleanliness and care, while the use of green and gold connects the product to nature and the therapeutic value of CBD. The brand symbol placed on the lid ensures immediate recognition and visual consistency across the product line.
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